Senior MarTech Project Manager - Freelance

Context

Preferred location: Lille (Hybrid)
Other possible location: Paris

Our mission is to deliver seamless, personalized, and high-impact customer experiences across all physical and digital touchpoints.

To support our 2030 strategic roadmap, we are initiating a major transformation of our global MarTech ecosystem.

To lead this high-impact strategic phase, we are hiring a Senior MarTech Project Manager.

Working in close collaboration with an external strategic consulting partner, you will serve as the internal, objective driver of this transformation. You will orchestrate our global stakeholders, align technical and business requirements, oversee architectural scenario evaluations and target operating model for our future-state customer platform.

Missions

• Act as the lead internal coordinator alongside our external strategic consulting agency to drive project execution, timelines, and deliverables

• Ensure absolute objectivity and alignment between external benchmarks/recommendations and the company’s operational reality and long-term business goals

• Maintain rigorous oversight over project workstreams: current-state technical audit, target architecture scenario evaluations, Total Cost of Ownership (TCO) modeling, and operating model design

• Orchestrate cross-functional alignment across Global and Regional Business teams, Digital Product & Engineering, Legal / Data Privacy and Finance

• Bridge the gap between centralized digital domain guidelines and the local execution needs of 65+ existing markets and future expansions

• Prepare high-level decision frameworks, risk assessments, and progress dashboards for domain leadership and executive steering committees

• Ensure internal requirements across key strategic pillars are comprehensively structured and evaluated:

  • Omnichannel messaging & CRM: real-time engagement, automated personalization, AI decisioning, and multi-channel orchestration

  • Customer Data Platform: unified customer profiles, identity resolution, and seamless data pipelines feeding e-commerce, paid media, customer care and Sports XP

  • Multi-market governance: flexible architecture balancing global data compliance with local market autonomy

• Ensure decisions are aligned with Tech and Data architecture principles

• Manage technical stakeholders to ensure non-functional requirements are part of the responsibilities

• Co-lead the financial analysis and 3-to-5-year TCO modeling for target architecture scenarios, assessing software licensing, migration efforts, integration costs, and run operational expenses

Working Conditions

• Location: Lille

• Rate: 590€ per day (TJM)