Business Analyst - Freelance

launching a strategic overhaul of its loyalty landscape to drive future growth. Our redesigned Loyalty initiative targets sustaining industry-leading performance through tailored promotions, instantaneous audience categorization, and a sophisticated reward architecture. This mission-critical endeavor focuses on amplifying high-value revenue streams while streamlining the omnichannel user experience across digital interfaces and physical points of sale.
As a Senior Business Analyst for the Loyalty project, you play a pivotal role in shaping the end-to-end vision of business needs and processes for our next-generation loyalty program. Working closely with the Project Manager and the architect, you ensure the transition from legacy systems to a modern architecture delivers a seamless, high-value experience for millions of customers.
01 Key Responsibilities

• Process Engineering: Map complex end-to-end customer journeys and define loyalty business processes in collaboration with key stakeholders.

• Strategic Liaison: Act as the primary bridge between business stakeholders and the IT team, translating high-level ambitions into detailed, actionable functional requirements.

• Legacy Analysis: Identify critical requirements within the existing Loyalty platform to ensure a zero-loss migration of account data and advantages history.

• Functional Specification: Define requirements for streamlined touchpoints (App, Web, PoS) and centralized reporting tools like the "Loyalty Cockpit".

• Project Governance: Drive alignment across multiple workstreams and assist in technical and business arbitrage.