Lead Web Analytics - Wholesale - Permanent

Context

A leading global sports brand is transforming its Wholesale division to reach new customers. In this context, data serves as the compass guiding digital performance. The mission is to design and lead the measurement strategy for the entire digital ecosystem, covering both customer journeys and internal teammate tools. This role bridges the gap between technical implementation and business insights, ensuring every interaction is accurately tracked and actionable. It is pivotal in shifting from intuition to a data-driven culture while ensuring strict compliance with global tooling and privacy policies.

Missions

• Drive the global web analysis strategy by establishing a unified, compliant, and scalable tracking infrastructure for the entire digital ecosystem.
• Co-define the global measurement framework for Wholesale digital products with current product teams.
• Audit and manage the digital analytics stack in strict alignment with global tooling and security policies.
• Define the tracking strategy for teammate-facing tools to measure and optimize internal operational efficiency.
• Lead tagging definition and implementation to guarantee high-quality data collection by embedding tracking requirements into the product development lifecycle.
• Support Digital Product Managers in defining comprehensive tracking plans during the discovery phase.
• Assist Software Engineers in implementing Data Layers and tags to ensure technical robustness.
• Ensure Quality Assurance (QA) and validation of data collection before any feature release to maintain data integrity.
• Unlock data capabilities for analysts and business stakeholders by enabling deep-dive insights and advanced modeling.
• Document available data schemas and ensure the reliability of data exports.
• Collaborate with the Data team to map web events to broader business datasets (e.g., CRM, Sales) for cross-channel analysis.
• Identify and implement new analysis capabilities, such as attribution modeling or funnel optimization specific to the Wholesale journey.

Positioning & Interactions

• Digital Product Managers, Software Engineers, and UX/UI Designers (for user behavior mapping).
• Data Community: Data Analysts, Data Engineers, and the Global Web Analytics Lead.
• Business Stakeholders: Wholesale Business Leaders and teammate tool users (Sales Admin, Key Account Managers).
• Governance: Legal & Privacy teams (GDPR compliance) and Global IT Security.

Success Indicators (KPIs)

• Data reliability and quality: percentage of tracking accuracy and reduction in data discrepancies across customer and teammate tools.
• Tracking coverage: percentage of new product features launched with a fully validated tagging plan and documentation.
• Data usability: time-to-market for Data Analysts to access and utilize new web event data for business reporting.

Skills

• SQL: Confirmed
• JavaScript: Advanced
• Amplitude: Expert
• Tableau: Confirmed
• Databricks: Advanced
• Google Tag Manager: Expert
• GDPR: Advanced

Working Conditions

• Location: Lille