Senior PM - Automation, Incentives, AI Decisioning (CRM Platform) - Freelance

Mission Overview

• Company: [Global Omnichannel Retail Tech Leader]

• Domain: Customer Engagement & Omnicommerce

• Reports to: Group Product Manager – CRM Platform

• Location: Paris or Lille, with occasional travel to Lille, Paris or Amsterdam.

Position Overview

As a Senior Product Manager, you will diagnose business challenges, uncover strategic opportunities, map out the product vision, and collaborate with engineering squads to deploy impactful solutions. Operating with a high degree of autonomy, you will navigate product releases, manage cross-functional dependencies, and maximize business value.

We champion collaboration, absolute ownership, and a solution-oriented mindset. In 2026, this position operates at the convergence of advanced CRM automation and intelligent, AI-driven decisioning. A core focus will involve architecting use cases for an predictive Next Best Action (NBA) engine to deliver hyper-personalized customer experiences across our entire digital ecosystem.

Background and QualificationsExperience & Hard Skills:

• 7–10+ years of Product Management expertise embedded within MarTech, AdTech, or large-scale global E-commerce operations. A proven track record of guiding intricate, multi-stakeholder agile initiatives to completion.

• Technical Fluency: Strong architectural understanding of APIs, event streaming (Kafka), Webhooks, Cloud infrastructure (AWS/GCP/Databricks), and Clickstream data.

• AI Literacy: Solid conceptual and practical grasp of Machine Learning applied to CRM, including predictive scoring, MLOps pipeline logic, and agentic AI.

Mindset & Soft Skills:

• Driven by an iterative, “hypothesize, validate, and scale” development philosophy.

• Highly accountable, data-driven, and execution-focused.

• Reliable professional who consistently meets delivery milestones and manages internal stakeholders with rigor.