Senior Product Manager Martech & Ecommerce - Freelance

Context

Decathlon Digital operates in the Customer and Omnicommerce domain. The role reports to the Group Product Manager, CRM Platform and is based in Paris or Lille, with occasional travel to Lille, Paris, and Amsterdam.

Missions

• Identify business problems and opportunities, define the product vision, and collaborate with tech teams to build solutions.
• Independently manage product releases, handle dependencies, and drive real value.
• Manage a product portfolio including:
  • Event triggered journeys: abandoned cart/browse, back-in-stock, and order notifications (returns, refunds).
  • Contextual targeting: weather-based campaigns.
  • Incentives in CRM: loyalty points and personalized vouchers.
• In 2026, lead the Next Best Action foundation: an AI-powered decisioning layer that prioritizes and personalizes customer engagement across channels, in collaboration with engineering and data science teams.
• Create a 1-to-3-year product strategy plan aligned with global goals, focusing on growth, sales, GMV, and profitability (ROI/incremental value).
• Work with business teams to test ideas, solve user needs, and partner with engineering and data science to design simple, scalable prototypes.
• Champion iterative releases and agile delivery, ensuring smooth, predictable, and qualitative delivery.
• Maintain product compliance with privacy and security rules.
• Provide high-quality self-service documentation (demos, tutorials, executive presentations).
• Manage vendor relationships, budgets, and internal reinvoicing to ensure quality, compliant, and cost-effective tools.

Tools & Environment

• APIs, Kafka, Webhooks
• Cloud platforms: AWS, GCP, Databricks
• Clickstream data
• AI/ML concepts relevant to CRM, including scoring models, MLops, and agentic AI
• Agile methodologies and iterative release processes

Working Conditions

• Location: Paris or Lille, with occasional travel to Lille, Paris, and Amsterdam
• Position reports to Group Product Manager, CRM Platform
• Role focused on CRM automation and AI-powered decisioning starting in 2026