Performance Marketing Consultant - Secteur beauté - Freelance

Taux journalier (TJM): 500 - 550 € / jour

Mission Objectives

The mission is structured around two complementary pillars:

• Ensure continuity and stability of SEA actions 

• Bring fresh, external perspective to audit existing processes, identify improvement areas, and lay the groundwork for lasting transformation

Key Responsibilities

Audit & recommandations

• Review and challenge Google Ads strategy, processes, tools, reporting, and agency execution.

• Identify and prioritise optimisation opportunities across Google Ads, product feeds, and measurement practices.

Google Ads Roadmap & Traffic Management

• Coordinate and monitor the execution of the 2026 Google Ads roadmap in collaboration with the agency

• Ensure the successful delivery of commercial Google Ads campaigns across all planned activations.

• Ensure campaign consistency with the global commercial and communication calendar.

• Act as the primary point of contact for Google Ads topics and agency coordination with the agency.

Product Feed Management

• Oversee the product feed optimisation roadmap in collaboration with the agency

• Ensure product feed quality and alignment with Google Ads requirements to support campaign performance.

Tracking & Measurement

• Coordinate technical tracking initiatives (GTM, GA4, conversion tracking) with internal technical teams and external partners.

• Ensure the reliability of measurement, attribution, and reporting by monitoring data quality and supporting technical improvements.

Additional Notes

• Dual-value mission: operational continuity & challenging the agencies

• Flexible start date (can start earlier than mid-August if needed)

• Extension beyond 6 months is possible depending on the permanent hire timeline