Product Analyst - Digital Performance - Freelance

Daily rate: 600

Context

Our client is a major player in global air transport, operating one of the leading long-haul networks from Europe. Its main businesses are passenger air transport, freight transport, and aircraft maintenance.

The Digital Performance unit, within the Central Digital Division, is responsible for steering the operational and commercial performance of the company's sites and apps.

The Performance Insights & Analytics department provides the entire Digital department with quantitative and qualitative data collected from tens of millions of monthly visits to the company's digital touchpoints. The challenge is to make all this data intelligible and harness it to foster a data-driven approach across all Digital teams.

The Performance Insights & Analytics (PIA) team is a dynamic joint department run in partnership with a European sister airline, bringing together a variety of international profiles.

Missions

• Define KPIs and organize the collection of data (tagging via the internal team).
• Visualize and analyze data to draw up priorities for teams maintaining and developing sites and apps.
• Work as part of the booking flow product team in an agile environment.
• Thoroughly understand the product and all aspects of the booking flow and offerings.
• Collaborate with both front-end and back-end teams supporting the website.
• Conduct AB testing/experimentation (Optimizely):
  • Provide clear inputs to identify opportunities and support variation creation.
  • Proactively support test plan creation with proper metrics.
  • Perform QA on determined metrics.
  • Analyze results to support decision-makers.
  • Communicate conclusions to Product Teams and stakeholders.
  • Deep-dive into AB test results to provide new inputs for future experiments.
  • Improve the current results template to deliver the right insights based on audience needs.
• Ensure data availability in a self-servicing mode for stakeholders.
• Improve dashboards and optimize databases.
• Respond to data requests from Product Teams and stakeholders by translating business requirements into clear and efficient charts.
• Proactively detect interesting data patterns.
• Explain complex quantitative analyses (in English), adapting communication to different audiences.
• Promote the use of data within the Digital department.

Tools & Environment

• Digital tools: BigQuery, Google Analytics
• Visualization tools: PowerBI, Spotfire
• SQL
• Agile methodology
• AB testing platform: Optimizely

Working Conditions

• Work within an international environment in collaboration with a European sister airline.
• Daily meetings in English with international partner teams.
• Opportunity to work on multiple projects/tasks simultaneously.