Content Manager - Freelance - Freelance

Context

Collective is an AI sourcing suite designed for professional recruiters, who can source in a global pool of 800M+ talents, including an embedded network of registered and active candidates. The platform offers two main agents:

• Sherlock for recruiters, helping them find candidates (in our base, or in clients ATS)

• Watson for candidates, assisting them in finding jobs

Currently, over 20,000 recruiters use Collective to search for candidates, while more than 1,000 new candidates join daily to find their next job.

Collective is in a scaling phase, aiming to grow from 2 to 10M€ in ARR and expand across Europe. We just fundraised with 50+ HR leaders, Business Angels, Funds, to finance our ambition.

To support our growth, we are looking for a content manager helping our teams to generate content for our customers, prospect and ecosystem.

Mission

Own and deliver our content strategy and turn content into a powerful growth engine. Your goal is to maximize our visibility, build a strong community, and drive organic acquisition through viral content, influencer partnerships, and scalable growth loops.

Some projects you'll be leading (non-exhaustive):

1. Content Creation & Distribution

• Own our content strategy across all relevant channels (LinkedIn, but also TikTok, YouTube, Instagram, Reddit, X, etc.).

• Create engaging, shareable, and potentially viral content.

• Develop brand-generated and user-generated content (UGC) initiatives.

• Ensure consistent brand presence and maximize content distribution.

2. Influencer Management

• Identify, recruit, and manage influencers and content creators.

• Build partnerships and ambassador programs to amplify our reach.

• Coordinate campaigns and measure their impact.

3. Organic Growth & Virality

• Build growth loops that turn users into advocates and acquisition channels.

• Experiment with viral formats, referral mechanisms, and community-driven campaigns.

• Drive measurable organic acquisition through content.

4. Product Launches

• Create viral content and campaigns to support product launches.

• Generate anticipation, awareness, and user adoption.

5. Employee & Investor Content

• Draft content for founders, employees, investors.

• Amplify company milestones, announcements, and thought leadership.