Creative Design Lead (Creative & Communication profile) - Freelance

VIV is recruiting, on behalf of a major international industrial group in the mobility sector, a key profile for its design studio in the Paris area. 

Our client's design studio brings together an international team of creative talents working on projects with a global reach. From forward-looking innovation to programmes in development, the team designs solutions that shape the way people will travel tomorrow. 

We are now looking for a Creative Design Lead with a strong vision and a gift for storytelling: someone who can imagine tomorrow's mobility experiences, give them shape and, above all, bring others on board — from internal teams to customers and decision-makers around the world. 

Joining this team means becoming part of a dynamic, committed and supportive group, where design excellence goes hand in hand with a genuine culture of sharing and collaboration. 

The role 

The Creative Design Lead imagines and champions strong design visions for tender, innovation and product development projects. They create distinctive mobility experiences, aligned with the brand's DNA and with the expectations of operators and passengers alike. 

As a true creative reference and spokesperson for design, they know how to tell a project's story, persuade and rally people around it. They bridge creative intuition and business stakes, relying on the technical teams to ensure their proposals are feasible. 

Key responsibilities 

Vision and creative direction 

• Define and champion a strong, distinctive design vision for assigned projects. 

• Lead the upstream phases: research, foresight, ideation and concepts. 

• Ensure proposals are consistent with the brand strategy and the studio's design language. 

• Lead design reviews and creative decision-making. 

Creative exploration and user experience 

• Conduct user, competitive and foresight analyses. 

• Build use-case scenarios, passenger journeys and experience visions. 

• Produce or oversee creative deliverables: sketches, renderings, moodboards, storyboards, films, models and prototypes. 

• Keep a close watch on societal, technological and aesthetic trends relevant to the mobility sector. 

Communication, storytelling and client relations 

• Design and present concepts to customers, operators and decision-makers, particularly during the tender (bid) phase. 

• Make design a lever for commercial differentiation, working with the Marketing and Bid teams. 

• Run co-creation workshops with customers and internal teams. 

• Represent the studio at events, trade shows and conferences, and help raise its profile. 

Team leadership and mentoring 

• Support junior and mid-level designers, particularly in presenting and defending their ideas. 

• Spread the design culture and act as its ambassador within the company. 

• Report regularly to the studio's management.