Creative Strategist (Performance / Direct Response) · Lisbon - Permanent

What you'll own

• Personas and customer insights

• Angles, promises and hooks

• Concepts and scripts for UGC, video and statics

• Test hypotheses for each batch

• Sign-off on creative direction

• New angles from the Media Buyer's learnings

How you're measured

Rate of winning ads, number of angles tested, quality of briefs.