Growth & Demand Generation Specialist - Permanent

Who are we?

DELECTATECH is a startup born in Barcelona that monitors and analyzes millions of data points from every type of Food Service establishment (bars, restaurants, cafés, etc.) worldwide.

After years of research, we have built our own internationally recognized AI engine, which makes it possible to analyze any Food Service establishment at an unprecedented level of detail. We offer all this technology to our clients through Food Radar, the SaaS that enables global leaders in HORECA manufacturing and distribution to analyze their real market in seconds, segment with maximum precision and prioritize the establishments with the greatest sales potential.

The company has received several awards for its innovation and has been recognized for its contribution to applying AI to the Food Service sector. In addition, thanks to its latest advances in Generative Artificial Intelligence, the company has been included in Microsoft’s global accelerator program.

What are we looking for?

We are looking for a Growth & Demand Generation Specialist to join our Marketing team, within the Revenue area, and turn our goals into a recurring B2B demand generation engine across Spain, Europe and LATAM.

Your focus will be opening quality conversations with key accounts and decision-makers (C-level and managers) at manufacturers and distributors in the Food Service sector. You will combine personalized ABM campaigns with inbound and nurturing, working hand in hand with our sales team. We are not looking for someone who measures success in sends or clicks, but in meetings with the people who decide and in real pipeline.

This role is designed for someone with around two years of B2B marketing experience, who takes initiative, gets up to speed quickly and wants to grow with the position.

Your day-to-day

• You will design and coordinate ABM campaigns with the sales team for a focused set of key accounts: selecting the companies, researching their context, identifying the decision-makers and crafting tailored messages for each of them.

• You will run inbound and B2B email marketing campaigns, segmented by customer profile and funnel stage, with nurturing and reactivation sequences that help move each account forward.

• You will launch campaigns in our priority markets in Europe and LATAM, adapting audiences, messages and channels to each country.

• You will own the Growth campaign calendar and its reporting: measuring results, drawing insights and proposing improvements on a regular basis.

• Together with Product Marketing, you will activate the content we produce (reports, customer cases, webinars, etc.) in your campaigns.

• Over time, you will take on SEO, landing pages and conversion optimization, and expand your skills in automation and AI applied to everyday work.