Marketing Automation Developer - Salesforce Marketing Cloud - Freelance

Context

Within the Marketing & Digital team, marketing automation plays a key role in realizing personalized customer experiences and optimizing digital campaigns. The Marketing Automation Developer contributes, with Salesforce Marketing Cloud, to the annual production and maintenance of 100+ e-mail campaigns, interactive tools, landing pages, and forms. These communications are both commercial and transactional in nature and represent Luminus’ main outreach to both B2C and B2B customers.

Missions

• Translate campaign briefs from go-to-market managers into engaging, user-friendly, on-brand, and personalized customer experiences across emails, landing pages, in-app notifications, forms, and digital tools.
• Build and deliver campaign assets in Salesforce Marketing Cloud, including emails, landing pages, in-app notifications, forms, content blocks, and digital tools.
• Use customer attributes and behavioral data to personalize content and create relevant campaign journeys across channels, using AMPscript and other scripting languages where required.
• Develop and continuously improve engaging, on-brand email templates, and adapt or create supporting visuals, logos, and icons to enhance campaign performance.
• Manage the security, quality, and governance of assets hosted in Salesforce Marketing Cloud.
• Support testing, implementation, and roll-out of new marketing automation capabilities, including Marketing Cloud Next and relevant AI-enabled functionalities.

Tools & Environment

• Salesforce Marketing Cloud
• Salesforce Data 360/Data Cloud (customer data platforms)
• SQL and relational database management systems
• AMPscript, HTML, server-side JavaScript, jQuery, JSON
• Marketing Cloud Next and AI-enabled marketing automation tools

Working Conditions

• Languages required:
  • Dutch or French – Fluent (required)
  • English – Fluent (required)
  • French or Dutch – Basic (required)