Senior Consumer, Market Insights & Business Analyst - M/F/X

Company Description

Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 5,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality. 

Accor Tech & Digital, jobs in the tech field where intelligence is above all human! 

Job Description

Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality. 

Our teams, known as Heartists®, bring together the best of hospitality with the best of tech and digital. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences. 

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries. 

Here, we are at the heart of an incredible playground for technological transition and the design of digital products and services for our customers and hotel teams. 

Here, your scope will know no boundaries; 

So join us and dare to make an impact on the world! 

Here is where your greatest challenge awaits you:  

We are seeking a highly strategic, analytical, and commercially-minded Senior Consumer, Market Insights & Business Analyst to join our dynamic team. This pivotal role will be instrumental in shaping  ALL Accor's future by translating complex consumer behaviors and market dynamics into actionable business strategies, supporting the annual Strategic Marketing Plan, tracking the evolution of the ALL Accor brand and creating a community around insights and market data. The successful candidate will leverage deep insights to inform brand positioning, guide investment decisions in media and market development, and support our internal stakeholders across all levels of the organization in understanding the evolving landscape of travel and hospitality.

Your mission:  

1. Strategic Insights & Research Leadership:  

• Lead and manage the end-to-end execution of key annual and quarterly consumer and market research initiatives. This includes survey design, vendor management, data collection oversight, rigorous analysis, and compelling presentation of findings to senior leadership and key stakeholders across various Accor brands and regions.
• Proactively identify emerging consumer trends, market shifts, and competitive landscapes within the global hospitality industry and beyond, providing foresight and strategic implications for ALL Accor (e.g., impact of leisure travel, sustainability demands, digital nomadism...).
• Develop and maintain a robust understanding of ALL Accor member behaviors and preferences, identifying opportunities for enhanced loyalty, engagement, and value creation. Champion best-in-class research methodologies (qualitative and quantitative) and tools, continuously seeking innovative approaches to gather richer, more actionable insights.

1. Business Intelligence & Strategic Decision Support: 

• Act as a trusted advisor to internal stakeholders (including senior management) by providing data-driven insights that support strategic planning, product development, brand positioning, and operational improvements.
• Drive business decisions around media investment and market development strategies. This includes analyzing market potential, identifying white spaces, evaluating campaign effectiveness, and optimizing spend across various channels and geographies to maximize ROI for Accor and its brands.
• Conduct in-depth regular business analysis, including competitive benchmarking, market sizing, opportunity assessments, and performance tracking, to identify areas for growth, efficiency, and competitive advantage.
• Translate complex data into clear, concise, and compelling narratives and recommendations that enable effective decision-making at all levels, from tactical adjustments to long-term strategic shifts.

1. Cross-Functional Collaboration & Influence:

• Foster strong collaborative relationships with global and regional teams, ensuring insights are widely disseminated and effectively integrated into business processes.
• Proactively present findings and recommendations to diverse audiences, effectively influencing stakeholders through data-backed arguments and strategic storytelling
• Create and contribute to a culture of insights and data with other cross-functional teams.