CDI - Europe E-Store Project Manager H/F/X

The role :

CDI to be filled as soon as possible

Based in Paris 17th

As part of the E-Commerce Europe team, and reporting to the Head of E-Store and Category Management Europe - the E-Store Project Manager is responsible for the day to day management of 2 European website.

What you’ll do :

Mission 1 : Management and implementation of commercial animation plan

• Create and implement the website’s sales promotion plan
• Coordinate with different levers of the e-commerce team (ECRM, acquisition ...), working together to optimize results
• Configurate campaigns (promotions and content) on the e-commerce platform (CMS - SFCC)
• Coordinate with the e-commerce content manager for the creation of assets to support promotions
• Follow up on sales target achievement; propose new business solutions or activations when needed
• Conduct benchmarks and propose improvements for business optimization

Mission 2 : Catalogue Management                                                          

• Ensure the maintenance of the catalog (new products, discontinued items, pricing…)

• Follow-up of stock management; anticipating out of stock issues, catalogue update
• Accompany new launches with a dedicated launch plan
• Optimize product catalogue and pages: names, filters, categorization..

Mission 3 : Online merchandising

• Define and implement the e-merchandising strategy in coordination with local subsidiary (according to product launches, trade animations, promotions..)
• Coordinate and optimize the flow of content between the brand team and the subsidiaries
• Continued optimization of Internal Search Engine (SFCC)
• Implement tracking and analyze the performance of campaigns to optimize UX

Mission 4 : Projects

• Participating in the management of Ecommerce projects
• Regular UAT sessions related to the roll-out of new features and projects
• Regional point of contact (EU) for 2 websites managed by subsidiaries

Mission 5 : UX & Conversion Rate Optimization

• Leverage our 3rd-party CRO tool to design and implement customized user journeys, enhancing customer experience and driving revenue growth
• Adopt a user centric approach to optimize and personalize the customer journey onsite
• Co-working with external contacts (CRO third parties) 

Mission 6 : Reporting on E-Commerce activity

• Daily/monthly/weekly/bi-annual and ad hoc reporting on site activity and key KPIs: orders, turnover, AOV…